How to Turn Lookers into Bookers

Getting views and enquiries is a great sign because it means guests are finding your property and considering it as an option. The next step is turning that interest into confirmed bookings.

Guests often compare several properties before deciding where to stay, so small improvements to your listing, rates, and communication can make a big difference. Here are some practical ways to help your property stand out and increase your chances of securing more bookings.

1. Make Sure Your Rates are Competitive

Guests usually compare similar properties in the same area before booking. Competitive rates can help your property stand out and encourage guests to book faster.

What you can do:

• Compare your rates with similar properties nearby

• Adjust rates for midweek stays and off-peak periods

• Add specials or discounts to increase appeal

2. Invest in High-Quality Photos

Your photos are often one of the first things guests notice and play a key role in creating a strong first impression. High-quality photos help build trust and can encourage guests to click through to your property.

What you can do:

• Use bright, high-quality photos

• Make your strongest photo the main one

• Include photos of all key areas and amenities

• Update photos whenever you make improvements

Tip: Our Photo Style Guide includes useful tips for taking photos that help your property stand out.

3. Write a Clear and Inviting Description

Your description helps guests picture their stay and understand what makes your property special.

What you can do:

• Clearly explain the layout, sleeping arrangements, and amenities

• Highlight unique features or nearby attractions

• Keep your wording simple, accurate, and easy to read

4. Respond Quickly to Guests

Fast, friendly communication can make a huge difference when guests are deciding between multiple properties.

What you can do:

• Respond to enquiries as quickly as possible

• Answer questions clearly and professionally

• Enable notifications so you don’t miss messages

5. Keep Your Availability Up to Date

An updated calendar helps ensure accurate availability and prevents missed bookings.

What you can do:

• Review your minimum stay settings regularly

• Keep your calendar accurate and up to date

• Avoid blocking dates unless necessary

6. Build Trust Through Great Reviews

Guests rely heavily on reviews when choosing where to stay. Positive reviews help future guests feel confident about booking your property.

What you can do:

• Encourage guests to leave reviews after their stay

• Respond professionally to all feedback

• Focus on creating a consistently great guest experience

7. Offer Guests More Flexibility

Flexible options can make your property more appealing and help guests feel more confident about booking.

What you can do:

• Add meal options for different budgets and travel styles

• Offer non-refundable rates for budget-conscious guests

• Review your cancellation policy to keep it fair and competitive

8. Adjust for Seasonal Demand

Booking patterns change throughout the year. Adjusting your rates during quieter and busier periods can help you stay competitive and maintain consistent bookings.

What you can do:

• Adjust rates for off-peak and peak periods

• Add specials to attract more guests

• Update your rates before demand changes

Increasing your bookings often comes down to a combination of competitive rates, strong photos, clear communication, and an up-to-date listing. Even small improvements can have a meaningful impact over time.

If you’re unsure where to start, please feel free to get in touch. Our team is always happy to help you optimise your listing and improve your booking potential.